Alternative Flooring are firm believers that life's too short to live in dull spaces. For 25 years now, they've been giving textile lovers the inspiration to put their personality on their floor.

A huge amount of thought and care goes into making their carpets, rugs and runners the best they can be. Alternative Flooring are design-led, sticklers for quality in production, and always testing out new techniques to surprise and delight people through colour, pattern and texture.

Doing the right thing means the world to them. They make carpets with a conscience, being totally transparent about what’s in their products and using ethically-sourced natural fibres wherever they can. Where hard-wearing synthetic fabrics are the only practical option, their timeless designs and production quality can be trusted to last, cutting the resource cost of wasteful replacements.